A style study — not a real store, not affiliated with Ader Error · more
Ader Error tea study

Chinese tea · one blue, off register

The blue lands a few millimetres off

Thirty-four Chinese teas on unbleached paper with a single electric blue laid over the photograph, slightly out of register. The leaf stays sharp; only the type slips.

Pressed pu-erh clumps on cream paper, half of them knocked out in flat electric blue inside a rectangle, under a torn blue headline

Seven categories, one blue channel

34 teas · 7 categories

Wear the misprint

All tees and hoodies →

Why this shop looks off register

Two layers and no more: a photograph of the actual leaf, and one flat electric blue laid over it a few millimetres off. Cream paper does the rest, so the blue reads as ink rather than screen light. Captions are set small in mono with slashes, the way a proof sheet is annotated before it goes to press. Broken, pressed Chinese teas take that treatment well, because their surface is already rough and interrupted. Nothing is distressed for effect; the shift is a printing decision and it stays the same across all thirty-four teas.